Most Strategy Problems Begin Before Strategy
An exploration of the compass, questions, and difficult choices that shape strategy before execution begins.
Read articleA book in development
Before Strategy
An exploration of how leaders orient themselves, frame the right questions, and make consequential choices before committing to a plan.
The central question
What has to happen
before strategy?
A clear plan depends on work that often remains implicit: deciding what matters, understanding the problem, examining alternatives, and accepting the tradeoffs that come with commitment.
Before Strategy develops these ideas through the relationship between judgment, leadership, and action under uncertainty.
The manuscript is in development. Publication details will be shared as they become available.
01
Compass
Clarify what matters.
02
Question
Frame the problem.
03
Choice
Decide what deserves resources.
04
Move
Turn commitment into action.
05
Learn
Reassess as evidence changes.
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For a conversation about Before Strategy, please get in touch.
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